Empower real estate consumers and their trusted professionals through transparency, efficiency and decentralization.

Industry Value: Essential Good

Housing is a fundamental good, like food and energy. Everyone needs to live somewhere.

Real estate is an enormous asset category.

Global residential real estate reached $258 trillion USD in value in 2020. In the U.S., residential real estate hit $33.6 trillion in value in 2020.

The Goal

We aim to decentralize and reform the housing industry by decentralizing and reforming the MLS.

This single act will empower both consumers and professionals with transparency, efficiency, and freedom.

The Problem

Real estate is filled with a lack of transparency, lack of efficiency, and a lack of innovation.

It is so resistant to change because it is controlled by gatekeepers. The structure of the industry from the 19th century has not been updated since then.

The Solution

By creating a new kind of MLS, one that is not reliant on “cooperation and compensation”, and by decentralizing control over it, we can make a new kind of marketplace based around the value of data. By reforming how things are done, we can create massive efficiency, economies of scale, and create the future of real estate.

Insiders

This work cannot be done unless you know how the MLS works, how the industry works, and have the relationships to pull it off.

We know how things work, we have the relationships, because we are insiders seeking reform.

The Opportunity

For over 100 years, the MLS has been the foundation for how we buy and sell houses in US and Canada.

The changes to the legal environment, especially the changes from NAR’s settlement of the Burnett and Moehrl antitrust lawsuits, opens a once-in-a-lifetime window of opportunity to truly reform the system.

Real Estate: Critical Asset Class

The Future of the Real Estate Industry 

You are here because you want to learn more about what we’re building. Welcome!

We can’t wait to talk to you further about the importance of housing, how the real estate industry actually works, and how we are bringing greater transparency, efficiency, and decentralization to this most important industry and asset class.

Please contact us for more information.